From Apprentice to CEO: How Tonyi Senayah Built Ghana’s Most Iconic Shoe Brand

From Humble Beginnings to National Recognition

In the bustling streets of Accra, where imported goods dominate the markets, one young Ghanaian dared to dream differently. Tonyi Senayah wasn’t just another university graduate looking for a corporate job—he was a man on a mission to put Ghanaian craftsmanship on the global map.

His story isn’t just about shoes; it’s about defying expectations, creating jobs, and proving that African brands can stand toe-to-toe with the best in the world.

The Apprentice Who Became a CEO

After completing his degree in Sociology at the University of Ghana, Legon, Tonyi did something unexpected—he became an apprentice to a local shoemaker in Lapaz, Accra. While his peers were chasing office jobs, he was learning the delicate art of leather crafting, shaping soles, and perfecting stitches.

Most people didn’t understand his decision. “Why would a university graduate choose shoemaking?” they asked. But Tonyi saw something others didn’t: an opportunity to revive Ghana’s leather industry and create high-quality, locally-made footwear that could rival global brands.

The Birth of Horseman Shoes

In 2010, with little capital but a bold vision, Horseman Shoes was born. His goal? To produce stylish, durable, and affordable leather shoes for professionals, executives, and fashion lovers who believed in buying Ghanaian.

But the journey wasn’t easy. Customers doubted the quality of local shoes. Investors hesitated. Competition from imported brands was fierce. Yet, Tonyi refused to back down. He focused on craftsmanship, innovation, and branding—ensuring every pair of Horseman Shoes was made to perfection.

When a President Wears Your Shoes, the World Notices

Then came the game-changing moment. In 2014, during Ghana’s State of the Nation Address, President John Dramani Mahama walked into Parliament wearing Horseman Shoes.

The impact was immediate. Media houses buzzed, orders skyrocketed, and Horseman Shoes became a national sensation. Suddenly, wearing Ghanaian-made footwear wasn’t just about fashion—it was about national pride.

Recognition, Awards & Global Spotlight

With the presidential endorsement came a wave of recognition:

• 2011: Named Young Entrepreneur of the Year at the Global Professional Achievers Awards.

• 2015: Ranked among Ghana’s Most Influential Young Entrepreneurs.

• Featured on CNN & Deutsche Welle (DW) as one of Ghana’s most promising businesses.

But Tonyi wasn’t just chasing personal success—he was on a mission to transform Ghana’s shoemaking industry.

A Vision Bigger Than Shoes

Today, Horseman Shoes is more than just a brand. It’s a movement.

• Creating jobs: Employing local artisans and training young shoemakers.

• Changing mindsets: Proving that Ghanaian-made products can match international standards.

• Expanding reach: Aiming to become Africa’s largest footwear manufacturer.

“Why should Africans depend on foreign brands when we have the talent to create our own?” Tonyi often asks. His vision is clear: Horseman Shoes will not just be Ghana’s pride—it will be Africa’s legacy.

The Lesson? Dare to Dream, Even When Others Doubt You

Tonyi Senayah’s journey isn’t just about shoes. It’s about the power of believing in your craft, taking risks, and proving that local brands can be global giants.

So the next time you put on a pair of shoes, ask yourself: Are you walking in someone else’s footsteps, or are you creating your own path?

Enjoyed today’s story? Share with colleagues and do well to subscribe to our newsletter 🥂